2020 College Report

Te School of Journalism and Mass Communication cultivates strong professional, research, theoretical, critical and ethical skills in a diverse and engaging environment that prepares students to be socially responsible media professionals, scholars, and citizens. Housed in historic Old Main, the School ofers a nationally accredited curriculum. Undergraduate majors include: Advertising (457 majors), Digital Media Innovation (343 majors), Electronic Media (438 majors), Journalism (201 majors), Mass Communication (166 majors) and Public Relations (673 majors). Students can also earn a concentration in Digital Media, Multimedia Production and/or Sports Media. Te SJMC also ofers a Master journal i sm and mas s communi cat ion of Arts in Mass Communication (24 majors). 46 . COLLEGE REPORT 2020 F i r s t gen / N e x t gen . 47 2,302 - Majors - 359 - Minors - RECENT ACCOLADES AND OPPORTUNITIES • #15 BEST BACHELOR’S DEGREES IN MEDIA AND COMMUNICATION (Bachelorsdegreecenter.org) • One of 115 undergraduate programs nationwide accredited by the Accrediting Council on Education in Journalism and Mass Communications • Te Texas State National Student Advertising Team won second place in the American Advertising Federation National Student Advertising Competition in 2020 • Hosted 3rd annual PhDigital Bootcamp for 20 doctoral students and early career faculty from across the country • Partnership projects connect students directly with industry professionals at: City of Austin Parks and Recreation Department, Hewlett-Packard, Identity Teft Resource Center, Puerto Rican Heritage Society, Texas Association for the Education of Young Children • Mass Communication Week featured more than 25 events with 50-plus speakers representing the felds across the discipline • University Star students won 17- Texas Intercollegiate Press Association awards, 1 Society of Professional Journalists national award and 2 regional SPJ awards • KTSW students won 14 TIPA awards + national awards from College Broadcasters Inc. & College Media Association • Students gain practical experience working in student media: Te University Star , KTSW 89.9-FM, Bobcat Promotions (student-run PR frm), and Bobcat Update • KTSW #8 COLLEGE RADIO STATION (Value Colleges) RECENT GUEST SPEAKERS : Frank LoMonte (Brechner Center of Freedom of Information), Carmen Graf (Indeed.com), JC Hernandez (Under Armour), Mike Kickirillo (San Antonio Spurs), Bob Shrader (former KTSW advisor) Anna Tauzin Rice (Texas Resturant Association), Alex Williamson (Bumble), Ben Reiter (Sports Illustrated), Norma Angélica Luján (Global brand management) # 15 (Bachelorsdegreecenter.org ) BEST Bachelors Degree in Media and Communication ALUMNI (See also Distinguished Alumni) • PAM COX VP, Brand Communication, Whataburger • QUITA CULPEPPER Reporter/Anchor, KVUE-TV • CHRIS ELLEY Chief Innovation Ofcer, iCoreConnect Inc. • COLIN DECKER Team Lead Art Director, Whole Foods Corporate • KRISTI FAULKNER President, Womenkind • RITA GARCIA Co-host Good Day LA • CARMEN GRAF Head of Global Advertising & Media, Indeed.com • JOHN HERNANDEZ Community Manager - American Press Institute • DEBBIE HIOTT General Manager, KUT Public Media • PATTI KELLY PR for Dell Technologies Capital • MIKE KICKIRILLO Director of Broadcasting, San Antonio Spurs • BECKY LARSON UX designer, USAA • KRISTIN MARCUM President, Elizabeth Christian Public Relations • LYDIA SALDAÑA Communications Director, Texas Parks and Wildlife • ALANNA SARABIA Co-host Good Morning Dallas • JORDAN SLABAUGH Vice President-Marketing – Bloomfre